UNT Libraries partnered with the Survivor Advocate program on campus to develop a means through which library users could be directed to survivor resources in a passive way. Not all students are comfortable reaching out for help; the goal of this campaign was to create awareness about library materials that were available to them.
The visual language is meant to soothe and convey a calming feel. It was important to me that the visuals remained approachable and respectful of serious topics that are often represented quite harshly by advertisements that seek to shock as a means of gaining interest.

Photography by Jeffrey Merrill.
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